Keeping the TIME in your SIGHTS!
AIM Hunting™ is a brand of HD Outdoor Decor, LLC located in Springfield, MO. We manufacture and sell Crosshairs Scope Clocks, Watches, and Thermometers featuring HD images from the best wildlife photographers in the world in our patented crosshairs designs.
The company's CEO and President is Jennifer Jacques, while AIM Hunting™ was founded by John Jacques in 2009. John was born and raised in Wisconsin, where he worked as a State-Licensed Private Investigator from 1990-2010 after graduating from the University of Wisconsin-Whitewater.
While working surveillance with his private investigations firm one autumn afternoon, John found himself staring off into the woods, wishing he was hunting for a big buck rather than staring at a home in rural Wisconsin.
He started thinking...looking through a rifle scope would be way better than staring through the lens of his HD camcorder. Between looking back and forth between the camcorder and his watch on that long day, he realized that the face of his watch was similar to that of a rifle scope....all it needed was an image of a big buck and crosshairs overlay. When he returned home, he told his wife Jenn of his idea and added, "Look, wouldn't it be cool if my clock here in the office looked exactly like what you see when you're looking through a rifle scope, about to shoot a big buck?". Jenn's immediate answer was, "Yes, now THAT'S an idea you need to run with, Jacques!".
So the idea took shape. Using a coffee mug and a deer hunting magazine, they began to shape the crosshairs clock concept. The crosshairs conveniently formed the markers for 12, 3, 6, and 9 o'clock. Design Patents were filed and granted, prototypes were built, and the product was perfected. We added watches, thermometers, desk clocks, alarm clocks and carabiner clips to our product line as well.
From 2010-2013 the patented crosshairs clock design was licensed exclusively to La Crosse Technology, who successfully introduced the concept to retail, selling to retailers like Bass Pro Shops, Bi-Mart, QVC, and through numerous eCommerce venues.
From 2014-2017, AIM Hunting™ sold direct to retail and added patented outdoor thermometers, selling to Cabela's, Menards, Sportsman's Guide, and through numerous eCommerce venues.
In 2017, John and Jenn needed to step back from the wholesale/retail business due to complications from John's traumatic brain injury. However, John has worked diligently to overcome his disabilities and return to work in 2021 and is now in the process of re-launching AIM Hunting™ with all NEW products featuring better images & better design, including the reticle (crosshairs) printed directly on the glass face of all products and more visible silver reflective hands.